This isn’t about coming up with a business plan or selling an

idea. It’s condensing all that’s creative and interesting about what
drives you and forming it into as few words as possible. 

 

It’s amazing what can come out of this process. Sometimes what you thought you were
doing isn’t what you are doing at all. In corporate-speak we perform a
“gap analysis” at this point.

 

We decide what we want so we can build a bridge to get there. Pro-jective is
going to help you build that bridge.